Monthly Archives: April 2020

  • Effective Ways to Prevent Shopping Cart Abandonment

    Shopping cart abandonment is a lot more common than many realize,and it’s affecting many e-commerce sites. According to research,the average documented online shopping cart abandonment is 69 percent. This means that for every ten shoppers that adds an item to their carts,around seven of them will just click out of the site without purchasing anything. For online businesses,especially those that invest in basic SEO training,this is a huge problem that should be addressed immediately.

    Here are some ways to lower the rate of shopping cart abandoment on your site:

    Send a follow-up email as soon as a customer abandons

    As soon as your customer leaves their shopping cart without completing their purchase,send an email within the first few hours to reel them back in. If you’re e-commerce site uses email marketing and some form of retargeting technology,this is a highly effective approach. Capitalize on the first few hours of abandonment and use it as an opportunity to regain as many lost customers as possible.

    Increase the shopper’s trust in the purchase process

    Whenever a customer makes an online purchase,they put their trust on the e-commerce site. After all,buying anything online means you’ll have to provide important personal and financial information. That’s why it’s important for e-retailers to create a safe buying environment for their customers. Have a valid SSL certificate and show some well-known security logos to increase buyers’ trust.

    Make the checkout process as short as possible

    The shorter the checkout process is,the better. The ideal is to have 3-5 steps. Anything more than that will only make the shopping process look complicated to the users,which may cause them to abandon the items in their carts. Also,even if you’ve shorten the process,try not to include too many fields that customers need to fill in.

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  • Webinar Success in the Time of COVID

    One of the ways to keep your business top-of-mind in this trying time is by setting up webinars. Those who have established themselves as an authoritative figure in their niche will want this opportunity to remind people of their position. Meanwhile,those who are just starting out can show everyone stuck at home that they are also worth a look.

    For your webinar to be successful,however,you’ll need the following:

    Social Media Visibility

    Everything is done online nowadays,including the promotions for your webinar. Send out messages and post teasers weeks or days before your webinar so that people will have ample time to see the schedule. Personally invite the leads you are trying to convert by giving them an overview of the topics you will discuss. Use event management sites where you can add the schedule of your webinar for free,for more exposure. Make it easy for attendees to save the date on their calendars as well.

    Share Clear Information about the Webinar

    Before you post details about your webinar,make sure that everything is accurate. Check that the time is specified clearly,and let everyone know where the webinar is happening. Some hold it via apps,while others premiere their video on Facebook or other social media platforms. Wherever it is,include the details in your posters.

    Follow up on Attendees After the Webinar

    Your webinar is not just a source of information during uncertain times. It’s also a part of your marketing strategy. As experts in lead generation services,we recommend following up on those who attended the webinar to ask pertinent information and perhaps ease them along the sales funnel. If they attended the webinar,there is a good chance you offer something they are interested in,and now is the time to nurture this lead so that when the lockdown is over,you will be able to convert them.

    Your business can continue operations during a time of crisis. All you have to do is take your business online.

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